Tribble Ad Agency: Martin Sorrell : Going search is like admitting Google won
Paul Benjou
· 12 months ago
Biggest isn't always best. The Google algorithms you point to work well for SEO ... and it just about stops there. To assume they are capable of creative genius (as the world's largest agency) is a mistake ... WPP's position is not about pride. Google does not have all the marketing disciplines that create great advertising or marketing plans... they are a communication pipe for media .... period. And they are not very good at understanding agency or marketing process.
Jim
· 12 months ago
Paul: You are right. However what works well for Google much better than all of the agencies combined is that that the sit between customer ==> google ==> seller where before it was customer ==> agency ==> media co. ==> seller. (Hence Google is the single best self serve agency ever created).
What Google has done a really good job at is delivering relevant information. Agencies and media companies help create the demand. Agencies going "search" is like Detroit going Green. Google and Microsoft will become the biggest ad agencies/networks.
If creative is really good can you think of a product you bought from a Superbowl ad over the past 5 years?
WPP owns Outrider, one of the largest SEO firms in the world. It seems odd that Martin Sorrell would act like he was unaware of such an acquisition.
GroupM (a division of WPP) acquired Outrider in early 2007.
TheFounder
· 11 months ago
I suspect he's too busy firing everyone at his ad agencies to take notice.
Michael, WPP does not own an SEO firm. Outrider is an SEM firm.. not an SEO firm... they list SEO as an "added service" ... ... and to boot they are not the largest..close to the largest.. or even remotely near the largest in SEM... forget SEO...
Also worth noting that someone needs to tell Outrider they are Violating Google guidelines... pretty amateur stuff not using the Google Recommended 301 redirect...
All Comments
And they are not very good at understanding agency or marketing process.
What Google has done a really good job at is delivering relevant information. Agencies and media companies help create the demand. Agencies going "search" is like Detroit going Green. Google and Microsoft will become the biggest ad agencies/networks.
If creative is really good can you think of a product you bought from a Superbowl ad over the past 5 years?
Futurist Jacque Fresco says in the future there will be no advertising. Check out Zeitgeist Addendum http://video.google.com/videosearch?q=zeitgeist... and what he says about advertising.
GroupM (a division of WPP) acquired Outrider in early 2007.
Michael, WPP does not own an SEO firm. Outrider is an SEM firm.. not an SEO firm... they list SEO as an "added service" ... ... and to boot they are not the largest..close to the largest.. or even remotely near the largest in SEM... forget SEO...
Also worth noting that someone needs to tell Outrider they are Violating Google guidelines... pretty amateur stuff not using the Google Recommended 301 redirect...
http://www.outrider.com/
and
http://search.outrider.com/
both bounce back 200 codes...
http://www.google.com/support/webmasters/bin/an...
"# Don't create multiple pages, subdomains, or domains with substantially duplicate content."